Demographics

I've had this question in my head for months now... are 'demographics' dead. Most marketing and advertising planning looks at demographics such as 25 to 34 year olds, with $75,000 + household income that go to moves twice a month. While still very relevant, I feel that many marketers should go beyond the 'demos' and dig farther into behavioural and attitudinal traits of their potential customers. There will be select times where it will be more effective to target a group due to their behaviour than their demographic. These behaviours may transend demographics, and produce better results or ROI. More can be said or written about this, so I'll just leave this out there for people to think about and comment on.

Facebook

Fan pages or groups? What is better suited for a corporate initiative? I know that the navigation of a fan page is more user friendly, but groups offer more functions. I welcome any input or thoughts on this.

Saved!

FedEx delivered it on time and I have a signature to prove it. Lets hope we win the business.

Saved?

FedEx may be back in my good books. Turns out the delivery is on its way. Lets hope they get it there in time.

FebEx

I'm a little displeased with FedEx right now. For a company I work with, I printed and shipped a proposal (worth a lot of money) to somewhere in western Canada. It was supposed to arrive today at 10:30am, but they inform me it was misdirected and will be arriving tomorrow by noon. This is unacceptable for a company in the business of getting packages from one spot to another. How many other businesses have suffered due to them. How are businesses expected to do business if they can't get support from companies like FedEx.